More than 70% of clients on long-term prescription buy their medicines at Transchem, or once in their lifetime when refilling their prescriptions, they have visited Transchem. Transchem is probably the cheapest and busiest pharmacy in Nairobi. They have a number of branches in Nairobi CBD with the latest opening on Moi Avenue. This is one of the oldest standing pharmacies in Nairobi boasting several years in the pharmaceutical business. Having well stocked with most pharmaceuticals especially rarely prescribed drugs, most chemists will refer a client to Transchem. Loyal clients would rather queue for long hours since they have assurance their prescription will be fully filled. Moreover, if they wanted a prescription for more than two months that would be done hassle free. So what makes people think they are selling counterfeits?
- They are very cheap
It raises eyebrows and it is even confusing when you find out the same product/medicine has different prices in different chemists. In some place, you will find the price is half from what the previous pharmacy was selling. There is virtually no retail pharmacy offering better prices that match those of Transchem, most of the time customers question this and depending on who is who, the narration is always different. Definitely, the take-home answer is usually their medicines are fake
When a prescription is open, the person selling medication can decide to dispense either generics or branded drugs depending on what is available. Branded drugs are usually referred to as original which brings out the impressions that the other drugs (generics are fake). A good scenario is, for instance, a client buys medicine at Transchem (buys half) and he or she is given generics, then when he or she goes back to refill the other half he walks to a different chemist whereby they don’t dispense the same generics. Confusions like this will always paint a previous pharmacy badly. Most people still don’t know the difference between a generic and a branded drug.
3. Humble customer care
Cheap is expensive, Transchem is always crowded from the time they open up to when they close in the evening. Handling a huge an impatient group of people that are shouting at you is very challenging. This sometimes leaves out most of the customers 50% satisfied. The process of you giving your prescription on one side then your drugs are prepared and finally your name is called through a microphone so that you can pick your drugs is always awkward.
4. Rumors and propaganda
Adverse drug effects can be over-reported. A simple drug side effect misinterpreted for poor quality medication. A drug with a short expiry is said to have overstayed on the shelf for long making a patient react to it. One drug that is not registered by the pharmacy and poisons board equals all their drugs are fake. Please come with a proper prescription translates to unfriendly staff. Not being able to read a poorly written prescription means the person selling is not qualified.
Success comes along with more enemies than friends, most of which will want to see you go down. Having a business that has been consistent for years doesn’t make people feel good about you.